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So, what is an internet consultant, what is Stand Out, and what's with the frog?
Internet Consultant, Craig Burrow with WSI
An Internet Consultant with WSI is a person that has studied and learned the most modern and ethical ways to market a business and do business on the internet. Specifically, our purpose is to ensure your business realizes the full profit potential of being on the Internet. That potential goes far beyond just selling products and services online with a web site.
Modern Internet Solutions include ways to run your business more efficiently, saving you money on expenses. You can increase sales and attain improved customer management and retention, and of course, you can market your business to a wide variety of potential clients at all stages of the buying process. A great solution should help you increase the bottom line, period. Let's face it there are many designers and developers to choose from, choose wisely and reap the rewards, choose poorly and your competitors will be taking care of "your customers". It's not enough to just have a site, you have to make it credible and it has to Stand Out.
Stand Out with Marketing
You see Standing Out is the ability to get people to your site that are interested in your products, services, or information and then persuade them to contact you, buy your product, or subscribe to your service, whatever your site goal. You, as an entrepreneur or executive can do your own short analysis by answering the following questions:
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Can you be found in the search engines for your products and services?
- Do you have a Unique Selling Position compared to your competitors?
- Does your site answer WIIFM (what's in it for me) in your potential customers point of view?
If your site doesn't answer these questions, then it hasn't reached its full potential.
Your potential customers must find your site, usually through the search engines. Then, and only then, can you hope to fulfill your internet goals. Secondly, you have to build your site around your customers, this is accomplished through both internet marketing and arranging the design and content of the site around how your customers think and the questions they have, not specifically around your company. You must Stand Out among your competitors, and to do this marketing has to be an integral part of your solution from the very beginning, now you have the answer to Stand Out.
The Frog
Ladies and gentlemen meet Agalychnis callidryas, the “leaf frog” , besides being very striking, the tree frog is unique. You see they blend into their environment exceptionally well because they are the same colors as the leaves that surround them; however, what is with the eyes? This is the kicker, the color of the eyes is meant to startle or surprise potential predators, thus, they Stand Out. Your site's main goal is to make you stand out, attract the attention of your audience, and in a way startle your competition. If a site is just a site and it is just an online version of your brochures and internal marketing pieces, then the potential to get more customers through the internet is lost.
To get a site evaluation or to schedule an appointment call 210.587.7173, or contact us today.
